Find your direction.
Take one photo. Compare two drapes, then choose your depth, contrast, and features with our studio guides.
Directed in Seoul
Not a trend.
Your direction.
A seven-day studio for your face. One photo, two drapes, and the makeup you already own—set into a ten-minute routine.
Opens November 20 · Free to join · 18+ · iPhone, U.S. only
Seven days. One direction.
Sort your pouch.
Enter what you own. We tell you what to keep this week and what can rest.
One step a day.
Lips and blush, brows, base, eyes, contour. Each day builds on the last.
Your reveal.
On Day 7, compare your first photo with your last—same spot, same light.
No new makeup needed. Your photos stay on your phone.
Founding members
Pre-register now and get a founding number—yours in the app for good.
Founding members No. 1–1,000
7-Day Kit · The Face, Refined
Free(regularly $3.99)After Day 7 (choose one)
Stage 1 free (regularly $9.99)
or
Full Program for $9.99 (regularly $19.99)
Founding members No. 1,001+
7-Day Kit · The Face, Refined
Free(regularly $3.99)After Day 7 (choose one)
Stage 1 for $4.99
or
Full Program for $9.99
One-time purchase. No subscription, no auto-renewal.
Founding offers are delivered through Apple offer codes after launch. The program offer must be redeemed by December 20, 2026. See the Official Rules.
What comes next
Stage 1 · The Style, Settled
Four weeks: color near your face, your hair frame, ease on camera, and presence.
$9.99, one timeFull Program · Stages 1–3
Twelve weeks, from your face to your signature.
$19.99, one timeEverything you buy is yours to keep.
Is this a subscription?
No. Every Chuvé product is a one-time purchase. Nothing renews.
Do I need to buy new makeup?
No. The 7-Day Kit works with what you already own, and shows you how to use it differently.
How long does it take?
Day 1 takes about 20 minutes. Days 2–6 take about 10.
What happens to my photos?
They stay on your phone. We never receive them.
Is there an Android version?
Not yet. Chuvé launches on iPhone, in the U.S.
Who is Chuvé for?
Anyone 18 or older who wants a direction of their own, not a trend.